MDE Enterprises, Inc.

26 04 2019

I created my company, MDE Enterprises, Inc. on September 1, 2000. In the beginning, I didn’t know what I really wanted to do other than I wanted to do something with the Internet and probably avoid consulting work.

At the very start, we were a consulting company with a 3-month contract with my last company where I had been their CIO. This eventually went for 11 months before we parted ways for good. It was good revenue for us in the beginning and allowed me to focus on developing the real MDE company for the future.

During this first year, I decided to write a book and try to sell it on the Internet. So, What To Look For in a CIO was written. Mid-way in the development of this book, it dawned upon me that I really needed to write a series of books to discuss how to do things that an IT manager needs to be able to do to achieve success.

What happened was that I had an eye-opener, , , what I needed to do was to do what I had been doing for my entire career, , , teach others how to manage an IT organization successfully.

I still remember doing the “all nighter” when I drafted the Table of Contents of 9 more books that I thought I needed to write. All of a sudden, I have an immediate road map and I’ve sort of settled into what would become my company’s mission, “helping IT managers of the world achieve more success“.

After a year, I completed the last of the 10 books I had set out to write. Once completed, I embarked immediately on creating the IT Manager ToolKit to give to “early buyers” of my full series of books. After completing the 2nd book, IT Management-101: fundamentals to achieve more, I created a web page and started selling the entire series (10 e-books) for $179.00.

Yep, I started selling all ten books even though only two of them were completed. What was amazing is that by the time I completed all ten (about 10 months later), I had sold 104 sets of the unfinished full series. I call these people “early buyers”.

When I completed the IT Manager ToolKit, I sent them all an email message with a download link for a free ToolKit, something I hadn’t envisioned creating until I was working on the 8th book.

I gave them more than what they paid for because of the good faith and trust they had placed with me. It felt really good.

In addition, I immediately increased the price of the full series of e-books including the ToolKit to $279.00 which is what it is today, 17 years later.

I went on to write 5 more books and develop a considerable amount of training that has taken me around the world, , , posts for a later date. Nine years after publishing the full series of 10 books, I rewrote them and changed the covers to reflect that they are all part of a series.

The “full series” of the Practical IT Manager books



%d bloggers like this: